65% of people have visual memory, 90% of the information stocked by brain is visual, and the presentations that have visual aides are 43% more persuasive.
Before you start adding online content, you have to make sure you have knowledge about what stimulates the online growth and engagement. Text content will be always integrated part in marketing, but to be able to consolidate, for real, your position in the market, the visual content has to play the main role in all your efforts.
Here are those 6 types of content that might be able to drive your marketing campaigns to the next level:
1. Images
When you spit your content in text and images, people are more open to finish what they’ve started to read, only if there are used high quality and contextual relevant images, of course. The marketing specialists are telling that articles with images content obtain 94% more visits than those without images. This is because of the digital content oversaturation. It is recommended to be used your own images, for adding a personal touch to your campaign.
2. Video materials
Video materials are extremely useful when presenting the common problems and then the solutions facilitated through your products or services. While there are different other available types of visual content, much cheaper, a high quality video demonstrates that your products or services are high quality, too. Video materials may be classified as following:
- “How to” videos
- Animated videos
- Demonstrative videos
- Testimonials
No matter which your choice will be, it’s vital that the video is congruent with your brand and visual identity of your business.
3. Info graphics
These are excellent instruments of data and complex statistics’ integration, into an easy to read structure. It is essential to be used a structure that impacts and the shapes, colors and fonts to be perfectly combined. The included information has to be real and relevant. When sharing your info graphic in social media environment, it is indicated to add a thumbnail image and a hyperlink that directs to your website (there where your image is hosted).
4. Memes
Memes are known as those images accompanied by funny texts. We never thought these materials may become so important in the actual marketing. Therefore, you have to make sure you can use these only after you make sure they are compatible with your targeted audience. If your brand resonates with a young audience, it’s just perfect!
5. Presentations
The days when the presentations were strictly associated with the boarding room at your office, are past; now you can share your presentations anywhere in the world through some websites as SlideShare, for example. Presentations’ function is similar to info graphics’ one. Pay attention to how do you use fonts and colors – these should remain constant when you use a high quantity of information.
6. Screenshots
With a simple screenshot your audience may be allowed to have direct access to the internal environment of your business. You can show what type of services and functions can you offer from a direct perspective. If you advertise, for example, an app with different functions, a screenshot may represent the visual check your public needs to believe in your product. In additions, you can use the screenshot in an info graphic, so your information will be as much as authentic.
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