Predictions about content marketing

2017 predictions

According to some marketing experts, content marketing is about to be twice challenging than in the past year. Not everyone will be a winner, but those who will be, are due to win huge jackpots.

- We expect to have more creativity when it comes to formats: when speaking about content marketing in 2016, you mainly refer to blogging, ebooks and those different types of content designed to generate email subscribers. Brand will continue these practices, but they will definitely go further with creativity of their content’s formats.

Search engines should focus on how they can better determine the core of the websites through the reading and analyzing of the images. Why? Because visual content will rock this year! Written content will get shorter, obviously.

- Communication will be a niche one: the content marketing pool will be saturated in 2017, so we all should stop and think a little bit. “Why shouldn’t I write on my blog about /ways to attract returning customers using Google Adwords/, rather than writing about /how to convert clients online/?” As long as you start serving a niche audience, you’re on the good way..

- Video marketing is the STAR of the year. We are all in love with videos. Marketing specialists admit that the biggest return of investment nowadays is generated by videos. Syndacast say that in 2017, 74% of all internet traffic will be video. SEO is always increased through video content, as Youtube is owned by Google, and so videos will be favored in the results of searching.

Here we are. This year implies more work, more challenges and the results will show up harder. What’s up to us is to think SMARTER than we did so far J