Why is Google AdWords a must for your business?

Google AdWords significantly contributes for each type of business whose main core is products and services selling. Not the whole entrepreneurs are 100% convinced that this way of advertising is a necessity. Honestly speaking, because they do not know for sure what Google functions are, or they are getting scared of a constant investment and somehow, untouchable in the first instance, in Google advertising channel.

We thought we should list a series of explanations telling you why is Google AdWords beneficial for a business.

89% from the consumers are using the internet to identify a local business (restaurant, barber shop, dental shop etc).

Most of our clients know very well this “truth”, but they still do not get the utility fo Google AdWords. During many discussions we were told: “Ok, ok…but somebody still finds me on Google”.

97% from Google income is coming from the Google AdWords sponsored advertising segment.

This percent emphasize the importance of AdWords for Google, and this article’s readers are thinking: “Ok, but it is about the reasons I should invest in Google AdWords for, not about the percent of Google’s income generated by AdWords”. Once Google is highly influenced by AdWords, this thing means that the main focus consist in the continuous maintaining and improving of this Google online advertising tool.

Some of our clients said: “I’ve already invested in SEO, my website is SEO optimized, so I don’t need AdWords.”

Partially true, because: 98% from Google users choose a business only from the first 3 Google results. This percent amplify the importance of a business’ presence on 1st Google page. Which sustains website’s SEO optimization, but the advertising on Google is a supplementary tool you can make sure that put your business in the first 3 results on Google (you have to make sure 98% of Google users are reaching you).

Correct setting and monitoring of a Google AdWords account guarantee that:

Businesses generate 2$ for any 1$ invested in Google (based on Google Economical Impact Report).

72% from AdWords specialists are constant planning the Pay per Click budgets’ increasing. This is an indicator that certify businesses are getting a positive ROI, otherwise they wouldn’t have been increased the budgets.

70% from mobile Google users are calling a business directly from Google search engine.

70% from mobile searches are converting into actions in less than 1 hour.

AdvertMinds is a young marketing and advertising agency.

Ask for an audit and a proposal from us and convince yourself there is time to get to the next level!