Marketing challenges for anonymous designers

Anonymous Designers are making big efforts to look interesting in comparison with celebrity designers. The biggest challenge for them is faced as long as the celebrity designers have already built brands, which allow them to present their lines of fashion and beauty products worldwide. That’s why those starters on the market are overshadowed because of two major reasons: celebrity designers have tons of fans and they are pouring money into their products’ marketing, more than any anonymous designer can ever invest.

How would you define fame and fortune? What are your goals in terms of your business’ success? If you are looking to compete with those very well known designers, the path you can take is to differentiate yourself from the other starters and your design should be focused on deserving a niche. What is the most successfully when speaking about celebrity designers is that they have built a strong history of their existence and over this whole time they had and still have different forms of partnerships with other brands.

The most important fact is to start with identifying your goals and steps in reaching them. There are three major aspects any unknown designer should take into account: the competitive market, little resources and lack of the capacity to scale quickly and marketing, three times marketing… .

How do you face competition?.

Differentiation is the key. Is there any of the following items different at your products?

• Price

• Quality

• A distinctive aesthetic

• A brand with strong personality

You are the only one who should do the research of your competitors and see what are the differences between your and their offers.

Resources and monitoring tools

There’s a general truth that you need resources before starting a business. Despite the fact there are lots of free information and tolls you can use when starting a business, once you decide to grow it, you’ll notice that your funds are direct proportional with the type of growth. There is a simple rule for make it right, prioritize si spend money step by step.

Marketing

Marketing is related to sales! Before starting your marketing campaign, you need to evaluate what are the best marketing channels for your products. It is indicated to do a few, but well and responsible, rather than scatter efforts across everywhere. Your target audience defining is a must, in order to adapt appealing messages and adverts to them. The trick here is that you should think at that specific marketing tactic your competitors cannot apply.

I don’t think there is a more crowded market in this world than fashion, so there are few rules to respect to make sure you survive and prevail:

• Choose aesthetics and products that are distinct

• Define your targeted public

• Despite your expertise in fashion, make sure you have deep knowledge in business administration, marketing and accounting

• Make sure you have a clear answer to this question: Is my targeted market large enough and the demand strong enough to support my business?